The designer behind the work.
5+ years of turning complex problems into intuitive user experiences and scalable digital products people actually use and love.
I'm Akbar Fadillah Hermawan — a multidisciplinary Product & UI/UX Designer based in Bandung, Indonesia. Over the past 5 years, I've designed digital experiences across healthcare, enterprise banking, corporate event ecosystems, and marketplaces.
My approach starts with one non-negotiable rule: understand the business and the friction first. Before opening Figma or sketching flows, I map the user journeys, dissect operational requirements, and ensure design directly advances business objectives.
Outside client products, I founded Rabka UI — where I build and publish flow-first UI Kits that have been downloaded by 9,000+ designers and developers worldwide.
Years Experience
Projects Delivered
Figma Downloads
Great design solves problems first, looks beautiful second.
Clarity over complexity
If an interface needs an explanation, the design hasn't finished its job. Intuitive flows beat flashy clutter every time.
Strategy over trends
Visual trends fade within months. Thoughtful architecture and clear information hierarchy deliver value for years.
Partnerships over one-offs
I collaborate closely with founders, engineers, and product leads to ensure what gets designed actually gets shipped.